Learning Academy with NBC4

Learning Academy Trusted Advisor Program with NBC

Build internal champions, create communities of interest and trust with the buyer. Create the much-needed exposure, brand awareness, and timely business leads!

Federal Year End

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Target Large Marketplaces like the Federal Government or Fortune 500 Companies Efficiently!

Win Business in the World's Largest Marketplaces!

Federal Government Case Study!

The US Federal Government is the world's largest customer spending approximately over $1 trillion annually through grants and contracts on products and services each year. In FY 2016 alone the US Federal Government spent $666B on grants and $461B on contracts.  
Yet, less than 1% of all the 28+ million businesses in the USA ever registered to do business with the US Federal Government! Even lesser number of organizations know how to sell effectively to the "Feds." The result is that the "winners" keep "winning" and the "losers" keep losing! Do you want to win or win more? 
Are you doing or planning to do business with the Federal Government?  Are you still using outdated techniques for sales like emails, webinars, phone calls, voice mails, cold calls, postal mail, white papers, and live demos? These methods are highly inefficient in delivering "hot" leads. Industry experts tell us that 9 out of 10 sales calls in the Federal Government (or Fortune 500 companies) are a complete waste of time! Switch to modern sales techniques now! 

Become a Trusted Advisor to the Government (or large Fortune 500 accounts) !

Join Forces with NBC4, Washington DC and ScaleUP USA

Traditional sales techniques are costly, inefficient, and ineffective. These days it cost $200k to hire a single business development executive in Washington DC. The Federal Government has 2.1 million total civilian workforce — including those at the Pentagon. How many sales folks do you think you need to adequately cover this vast marketplace? Why conduct inefficient business development? 

ScaleUP USA has partnered with the media giant NBC4, Washington DC to deliver targeted digital media campaign creating brand awareness, social engagement, just-in-time on demand learning and lead generation capability through the "Trusted Advisor" sponsored learning academy program.  

Join this free course and learn the best practices and methods to cover the entire Federal Government (or large Fortune 500 accounts) efficiently and effectively and generate leads using the capabilities of ScaleUP USA's digital Business Accelerator and the expertise, experience, and the global brand name of NBC. Our modern techniques differentiate the winners from losers!  

Doing business with the US Federal Government (or large Fortune 500 accounts) is an art and a science! Our Program has been designed after significant research, brainstorming, pilots, and interviews with government and industry professionals and will enable you to position your company as a trusted advisor to the Federal Government and the federal contractor community (or large Fortune 500 accounts) as appropriate. Talk to us today to create your very own "sponsored" learning academy course and start precision targeting to generate leads with the help of NBC4, Washington DC! 

Program Deliverables!

Course Landing Page (Up to One Year)

Sponsored Mini-Course (Up to One Hour)

Sponsored Story (On NBC4 Site)

Social Media Campaign (Up to One Week)

Brand Awareness in Large Accounts

Course Registration Leads (Up to One Year)

Let's Get Started!

Click Below to Sign Up for Free!

Learn More | Learning Academy

Learning Academy Genesis

Read The Insider Story!

Winning Through Learning.

As a former CIO of the US Department of Transportation (US DOT), with oversight of over $3.5B in annual technology investments, over 3,000 IT employees, 10,000 contractors, and over 200 major systems Nitin Pradhan, the co-founder of ScaleUP USA, was one of the top government leaders doing business with the private sector. Nitin realized then, that most US citizens and businesses, especially beyond the Washington DC metro region, had little to no understanding of how to sell to the US Federal Government and therefore do not even try or try incorrectly. 

This makes doing business with the US Federal Government harder than it needs to be! For example, company’s business development and sales executives continue to make sales calls in the vast wilderness of the Federal Government without having a clear understanding of where the need may actually be, if funds are available or will be available or what contracts the Federal Government can actually utilize to buy the product or service. They often pitch the wrong product or service to the wrong person at the wrong time using the wrong method. In the process, they waste significant time and financial resources of both their company and the government executives. 

As a case in point, during his term as a CIO of US DOT and a major government technology buyer, Mr. Pradhan met with hundreds of companies who pitched him “commodity” products or services already available to US DOT via existing contracts, arranged “demos” that were more a sales pitch than a trust building exercise and submitted expensively prepared “white papers” that were routinely discarded by government officials as glossy sales pitches into the nearest trash can! 

There had to be a better way for companies to build trust with the government buyer (or large Fortune 500 accounts), improve buyer targeting, and increase win rate at a scale!

NBC4 | ScaleUP USA Program

Build Trust | Lead the Procurement Lifecycle.

ScaleUP USA and NBC4, Washington DC has, therefore, launched the Learning Academy to work with the appropriate business experts as content partners to jointly develop courses for delivery through ScaleUP USA’s learning platform to government buyers (or fortune 500 companies) and their ecosystem. Typically, this Program identifies, companies whose approaches, products, platforms or services are unique, innovative, needed, and have a potential to succeed in the Federal Government or Fortune 500 accounts and approaches such companies for development of a sponsored  “mini-course.” 

Such mini-courses are typically 45-60 minutes in length, have value packed content, are a strong learning experience, are not a sales pitch but a trust and information building exercise, and are available on demand at scale, any time, anywhere via desktop, laptop, tablet or phone and includes audio, video, and presentations to the user/learner. The demonstration of the sponsoring companies product or service is used as show and tell material and discussions of existing clients are used as case studies for product selection, implementation, and performance improvement during the mini-course. 

Along with the mini-course, ScaleUP USA also develops the course landing page like this one. Then NBC news media authors an attractive sponsored story for the company sponsor embeds the mini-course in it and embarks on a one-week social media marketing campaign for social engagement, brand awareness, and course registrations. Each new registered user/learner is reported to the company course sponsor so they can follow up with the registering party for additional information, one on one discussions, and the potential sale of the product. Company sponsors are also identified on the course landing page. 

Program Endorsements

Affordable, compact, and innovative program that can transform government sales!
Start-Up Company Executive
A must have program for our OEM's to partner with! Transformative approach.
Government Reseller
Now we can match the sales teams of the large contractors and compete effectively!
Small Federal Contractor

Let Us Start Winning!

Learn How to Create Your Sponsored Course!

Join the Free Program!

Meet the Curriculum Director

Nitin Pradhan

Nitin Pradhan

Former Obama Appointee | Founder ScaleUP USA

Nitin Pradhan has 25+ years of experience in delivering results-focused innovation, transformation, and business expansion for organizations. Nitin is currently the CEO of Launch Dream and the Managing Partner of GOVonomy. Launch Dream is a business growth accelerator for the US and international firms. GOVonomy is an "innovation as a service" for government and government contractors. Nitin recently co-founded a social enterprise initiative called ScaleUP USA to help American small and mid-size businesses accelerate growth and reduce their failure rate.


Nitin was a first term Obama administration appointee and the award-winning, nationally recognized federal CIO for the US Department of Transportation (US DOT), where he provided IT leadership, vision, strategy, policy, and oversight for US DOT’s more than $3.5 billion annual IT portfolio and for over 3,000 IT employees and 10,000+ contractors -- the 6th largest in the Federal Government.


Earlier, Nitin was the IT Executive at Fairfax County Public Schools (FCPS), the 10th largest school district in the USA. Nitin has also been the Managing Director of prestigious Virginia’s Center for Innovative Technology (CIT), which is focused on the technology-based economic development and the CEO of a wireless startup, TechContinuum.


Nitin has a BS in engineering, MBA in marketing, and MS in accounting. Nitin is a regular keynote speaker in the Washington DC circles and has been a board advisor and growth strategist for many organizations.

Meet the Marketing Coordinator

Meet Rachel Gordon!

Contact: rachel.gordon(at)nbcuni.com or at 202.885.4312

Rachel is a driven, goal-oriented sales and marketing executive with a proven track record in new business development. She has experience in broadcast TV, radio, digital, mobile, and event marketing/sales. Her specialty is creating integrated marketing solutions that generate results. She loves helping her clients achieve their goals, whether it be to activate customers or create brand campaigns.

She has experience with an array of clients across industries and markets including New York, Philadelphia, and Washington DC., and has gained particular expertise in government, healthcare, wireless/mobile, hospitality, healthcare, and home improvement. Community impact projects partnering for-profit and non-profit organizations to make a difference has been one of the great achievements of her career. 

Specialties: Identifying targeted marketing objectives/customer goals, advertising campaign creation, and execution, marketing research, social media, broadcast media, online advertising, marketing plan creation & implementation. 

Make Impact!

Sponsored Course

Become a Trusted Advisor!

Affordable, Effective, and Efficient.
Inform, Educate, Win!

Social Media

Create Social Engagement!

Drive Awareness in Government.
Build a Lasting Brand!

Winning Leads

Improve Sales Performance

Build Community of Interest
Win Government Business!